When the average person thinks about the sales process, they picture a hard-core sales person cramming their product or service down an unwilling buyer's throat. If you are in the selling business, you know that in most scenarios, that's not the case.
While there are sales people and cold-calling and other components present in today's selling process, there are other, more strategic ways of accessing buyers and landing new, profitable business. We are talking about inbound sales as opposed to outbound sales. Both have merit and can produce results, but they are completely different animals.
