Inbound vs. Outbound... the debate over which leads are "better" has been a constant source of articles, blog posts, and general arguments amongst sales and marketing professionals. While this post, will spend a brief moment defining what makes a high quality lead, I don't feel the need to contribute to the debate anymore, since I have already written about this in the past. Instead, I want to spend a moment pointing out what so many articles have failed to do ... outbound leads and inbound leads are two different entities, so why are so many businesses treating them like they are the same thing?
Don’t Treat Your Outbound Leads Like They’re Inbound
10/22/18 10:53 AM / by David Fletcher posted in inbound sales, outbound sales, buyer personas, Content Strategy, get more sales, lead scoring, sales coaching
Lead Scoring for Better Marketing Automation
11/29/17 11:01 AM / by David Fletcher posted in hubspot marketing automation, lead scoring
Marketing automation through platforms such as HubSpot have become very popular in today’s marketing world. As a traditional marketer, you need to make the adjustment to automation and managing inbound marketing campaigns or your survival rate will be akin to that of the Dinosaur!