No matter your profession or where you live, at some point you have been labeled "an inbound lead." Whether it was on a personal or professional level, as an inbound lead you probably have had an unpleasant encounter or two with a pushy sales professional. In case you tried to block out the latter experiences, let's recap a few of the common characteristics. Your phone constantly pings with new messages, your emails seem to be filled with new offers on a near constant basis, and your LinkedIn profile is suddenly bombarded with notifications. The latter experience occurs far too often when sales associates don't follow a few golden rules regarding communication and follow-ups with inbound leads. Fortunately, this blog post is here to help!
How Many Times Should You Follow up with an Inbound Lead?
2/20/19 4:52 PM / by David Fletcher posted in sales process, inbound marketing, Sales Process Design, inbound leads, lead generation, inbound sales
The Difference Between an SDR and an Appointment Setter
1/30/19 12:17 PM / by David Fletcher posted in sales process, Sales Process Design, SDR, SDR recruiting, lead generation, Sales Management, sales team success, increasing sales, inbound sales, get more leads, get more sales, blog, Maven Sales Group
In sales, first impressions often play a critical role in helping the prospect begin his or her buyer's journey. However, far too often businesses fail to remember that a Sales Development Representative (SDR) plays an entirely different role than an appointment setter. Failing to understand the key differences between these two roles can lead to fewer conversions, a limited number of prospects in the beginning portions of the sales funnel, and inevitably fewer sales. The good news is that understanding the following four differences can help businesses maximize their approach to contacting new prospects and warm leads.
How to use Social Media to Generate More Leads
10/8/17 5:41 PM / by David Fletcher posted in social selling, lead generation, social media, social media marketing
There is a resource available for companies looking to improve their lead generation without investing excessive amounts of money. Yet a remarkable number of businesses underutilize it, if they realize the value at all.
3 Ways to Tell if Your Business is Ready for Marketing Automation
3/11/17 2:15 AM / by David Fletcher posted in Marketing, Hubspot, inbound marketing, sales and marketing alignment, lead generation, marketing automation
Consider for a moment that companies who contact leads within the first hour are 7 times as likely to qualify the lead than those who wait just one more hour before initial contact. Shoppers today are accustomed to businesses that respond to their requests promptly and marketing automation can be a fantastic tool for businesses interested in streamlining their marketing efforts and efficiently answering queries.