Far too often, I hear about inbound marketing campaigns that have successfully generated leads but those leads haven’t converted to sales. There seems to be a misconception that inbound leads = SALES. Many business owners and sales and marketing professionals assume that the lead is ready to buy when they visit the website and download a piece of their content. In reality, many of those leads are just beginning their buyer’s journey, which means... they need to be nurtured before they are ready to purchase.
3 Ways to Keep Inbound Leads From Getting Lost in the Funnel
10/7/16 12:00 AM / by David Fletcher posted in Sales Development, sales process, Hubspot, inbound marketing, pipeline management, sales and marketing alignment, inbound leads, Lead Nurturing, sales follow up, sales funnel, Alignment, smarketing