Maven Sales Group Blog

A strong sales development team is a great way to quickly increase revenue. These reps focus on taking unqualified leads and contacts, putting them through a qualification process and moving them through the sales funnel.

What can happen when you have a strong sales development team nurturing leads for your sales reps? Studies show these benefits:

• Nurtured leads generate almost 50% more revenue than non-nurtured leads.
• Nurtured leads generate this revenue at 33% less cost.
• Overall, companies focused on qualifying leads see an increase in revenue of at least 10% within only six to nine months.

I know it’s hard to believe but we are already halfway through the calendar year! If you are like most sales organizations, the end of the second-quarter marks a huge benchmark for measuring your progress from the beginning of the year. This is when you begin to realize whether or not you are on track to hit your annual projections and goals.