I’ve been fortunate enough to attend Hubspots inbound conference for the last 4 years. There’s no doubt that hubspot has played a pivotal role in the way we look to generate leads. The entire inbound movement has really taken off and for us and our clients, it has proven to be a great way to generate leads as you can drive prospects to your business or website as a result of your content marketing efforts. So how does it really tie into sales? For starters, check out this video intro from last week at INBOUND…
Hubspot’s INBOUND16 isn’t just for Marketers Anymore!
11/12/16 12:00 AM / by David Fletcher posted in Sales Development, Sales Enablement, sales process, Hubspot, inbound marketing, pipeline management, Sales Process Design, crm, INBOUND Conference, INBOUND16, inbound leads, Lead Nurturing, sales follow up, Alignment, hubspot crm, Sales Management, INBOUND17
3 Ways to Keep Inbound Leads From Getting Lost in the Funnel
10/7/16 12:00 AM / by David Fletcher posted in Sales Development, sales process, Hubspot, inbound marketing, pipeline management, sales and marketing alignment, inbound leads, Lead Nurturing, sales follow up, sales funnel, Alignment, smarketing
Far too often, I hear about inbound marketing campaigns that have successfully generated leads but those leads haven’t converted to sales. There seems to be a misconception that inbound leads = SALES. Many business owners and sales and marketing professionals assume that the lead is ready to buy when they visit the website and download a piece of their content. In reality, many of those leads are just beginning their buyer’s journey, which means... they need to be nurtured before they are ready to purchase.
Using Sales Development Reps to Create Alignment Between Sales and Marketing
10/4/16 12:00 AM / by David Fletcher posted in Sales Development, sales and marketing alignment, Sales Process Design, SDR, Lead Nurturing, Alignment, smarketing
No matter where you go or what you read, if you are in the sales and marketing profession, you have heard folks talking about sales and marketing alignment. While there are different levels of alignment and even different definitions of alignment, it is something demand generation teams are striving to achieve.
Did you know that highly-aligned organizations achieved an average of 32% year-over-year revenue growth – while their less aligned competitors saw a 7% decrease in revenue? (Source: Sales Enablement: Fulfilling the Last Frontier of Marketing-Sales Alignment, Aberdeen Group, September 2013).